In the books he drinks Red Stripe in Jamaica, Lowenbrau in Germany ( I think ) and Miller High Life in the states. There might be more but that's what I can remember. -{
Bond drank copious amounts of German beer in OHMSS (novel). Of course, he drank copious amounts of everything in OMSS. Amazing he could stand let alone take on Blofeld.
In the books he drinks Red Stripe in Jamaica, Lowenbrau in Germany ( I think ) and Miller High Life in the states. There might be more but that's what I can remember. -{
Bond drank copious amounts of German beer in OHMSS (novel). Of course, he drank copious amounts of everything in OMSS. Amazing he could stand let alone take on Blofeld.
Indeed but remember, it was the 50s/60s. They had the three martini lunch back then. I don't know about you but I wouldn't be going back to work after that lunch! However now its cocktail hour! Cheers!
Just heard on Saturday Night Live's "Weekend Update" segment: Seth Meyers was reporting on the tie-in with Heineken, and then he added, "Even worse: the new villain's name is Dr. Google von Turbotax!"
ie someone pays for a rival product to be featured unflatteringly.
A lot of pp is unimaginative simply because it is so obvious. An Aston is featured, so all other cars must be from Ford range. Really, was anyone put off Aston Martin DB5 in GF because the movie also featured a Rolls Royce, or lots of black Mercs? Why not feature two lots of cool cars, they're not always mutually exclusive.
What kind of beer would Bond use? Grolsch is too German sounding, Fleming is trad anti-German. (I like Grolsch though). Certainly not Fosters. Stella has wife-beating reputation, though new ads are stylish. Kronenburg is nice and French, a bit ooh la la. He'd really go for a bitter though, wouldn't he?
Here is one of the more interesting articles about product placement in the Bond films that I have come across. It begins with Guy Hamilton's surprise at seeing Harry Saltzman early one morning carefully positioning Gillette products for a bathroom scene in Goldfinger. And ends with critical comment from Mark Cousins. Part of which, "I think it is great - and amusing - that commercial pressures are forcing him (Bond) to be a bit declasse."
I had also not seen it before. Eva Green looks lovely but the rest is pretty poor. Here is one I have seen before, and for a more effective promotion you need the main man himself and this advert for Sony HD is rather more impressive.
No one complained when Bond mentioned Dom Perignon in Goldfinger. What is the bid deal about mentioning a beer brand by name? As an earlier post pointed out, you go to a bar/restaurant and you order a specific brand. Otherwise we would have to have the thrilling scene of a bartender giving Bond a menu or even worse recite the choice. What a non-issue.
I had also not seen it before. Eva Green looks lovely but the rest is pretty poor. Here is one I have seen before, and for a more effective promotion you need the main man himself and this advert for Sony HD is rather more impressive.
That is actually quite beautiful. Incredible lighting and an oddly clear depiction of Craig's Bond in the grit and rough but still a charmer when they zoom on his eyes. I don't think they could make a Heineken ad that nice though. Beer just is hard to imagine in a significant role in Bond films...
No one complained when Bond mentioned Dom Perignon in Goldfinger. What is the bid deal about mentioning a beer brand by name? As an earlier post pointed out, you go to a bar/restaurant and you order a specific brand. Otherwise we would have to have the thrilling scene of a bartender giving Bond a menu or even worse recite the choice. What a non-issue.
He mentions a few liquor brands in Casino Royale, too. Perhaps this is just big because it is both beer (which many fans of the films haven't associated with the character since he almost always goes for anything but beer to suit his finer tastes that rank above the everyman's drink) and because it is an inclusion of the Heineken partnership into Bond directly, rather than alongside it or subtlety placed for notice in the film.
Smirnoff has been a longtime partner as well on the side, but I imagine if it were reported that they were buying a brand mention in the film, there would be similar shock.
Too German sounding?
As mentioned elsewhere Grolsch, like Heineken is Dutch…
… and besides in 2012 Germany and the UK work fairly closely together in the intelligence biz.
Also I know he had a Ford Mondeo hire car in CR, but to say all other cars are from Ford? The whole chase scene at the start of QOS, … Bond's Aston DBS getting chased by numerous Alfa Romeo 159s and a Land Rover, not a Ford in sight…
I do agree though Napoleon, for my money Bond would go for a real ale… maybe a decent Samuel Smith's or Brakspears IPA drinker
An Aston is featured, so all other cars must be from Ford range.
What kind of beer would Bond use? Grolsch is too German sounding, Fleming is trad anti-German. (I like Grolsch though). Certainly not Fosters. Stella has wife-beating reputation, though new ads are stylish. Kronenburg is nice and French, a bit ooh la la. He'd really go for a bitter though, wouldn't he?
Always forgive your enemies; nothing annoys them so much.
Oscar Wilde
Too German sounding?
As mentioned elsewhere Grolsch, like Heineken is Dutch…
… and besides in 2012 Germany and the UK work fairly closely together in the intelligence biz.
Also I know he had a Ford Mondeo hire car in CR, but to say all other cars are from Ford? The whole chase scene at the start of QOS, … Bond's Aston DBS getting chased by numerous Alfa Romeo 159s and a Land Rover, not a Ford in sight…
I do agree though Napoleon, for my money Bond would go for a real ale… maybe a decent Samuel Smith's or Brakspears IPA drinker
{[] CHEERS
Ford, Aston Martin, Jaguar, Volvo, and Land Rover vehicles were all under Ford Motor Company at the time of the film, making them all known to be Ford product placement vehicles, even if they weren't all from the Ford brand.
I am aware of all that. I was responding to Napoleon's point "An Aston is featured, so all other cars must be from Ford range".
The chase scene at the front of QOS, VERY Alfa Romeo heavy, disproves what he alluded to.
Too German sounding?
As mentioned elsewhere Grolsch, like Heineken is Dutch…
… and besides in 2012 Germany and the UK work fairly closely together in the intelligence biz.
Also I know he had a Ford Mondeo hire car in CR, but to say all other cars are from Ford? The whole chase scene at the start of QOS, … Bond's Aston DBS getting chased by numerous Alfa Romeo 159s and a Land Rover, not a Ford in sight…
I do agree though Napoleon, for my money Bond would go for a real ale… maybe a decent Samuel Smith's or Brakspears IPA drinker
{[] CHEERS
Ford, Aston Martin, Jaguar, Volvo, and Land Rover vehicles were all under Ford Motor Company at the time of the film, making them all known to be Ford product placement vehicles, even if they weren't all from the Ford brand.
Always forgive your enemies; nothing annoys them so much.
Oscar Wilde
Fair enough, I was thinking back to DAD's product placement mainly. I'd argue the QoS pts doesn't count, cos you can hardly see anything anyway! But also a bit cos they're caught up in the action a lot rather allowed to parade, but yeah okay see what you mean.
I said Grolsh was German sounding. Okay, fair enough, I did research on Fleming once and he hated Germans (his wartime experience) and to date none of Bond's allies on screen have been German. But yeah, times have changed. Still, somehow one expects a beer to be British, if it's Bond's.
I've asked several jewelers in the area, while my wife was eye humping all the diamonds, if they had any Omega watches. The usual answer is "no." I then turn away, but the people at the counter try to reel me back in by saying they have a different brand. I of course pay no attention and don't even bother to humor their attempts. I think it irritates them, but I really don't care. Omega is synonymous with Bond, and I don't accept substitutes.
Rolex and Seiko have also been 'synonymous' with Bond in the past. The marketers must LOVE people like you. Proof that product placement works, I guess. Omega is only 'synonymous' with Bond right now because Omega's ponying up the cash to have the brand inserted into the films. Fleming's Bond certainly never wore one. Did you also trade in your Aston Martin for a BMW back in 1995 only to switch back to Aston when Craig took over?
As for Bond swilling beer in the new film, I couldn't care less. Bond occasionally drinks beer in the books (as has been mentioned).
(which many fans of the films haven't associated with the character since he almost always goes for anything but beer to suit his finer tastes that rank above the everyman's drink)
Oh, come on, now. He's known for his vodka martinis. Vodka being the 'everyman's drink' of a nation so poor that educators were paid in vodka when they couldn't afford to pay the workers in cash:
AP Online
09-22-1998
MOSCOW (AP) _ Teachers in central Russia will be receiving their monthly salaries in vodka because the government's coffers are empty, a news agency reported today.
The 8,000 educators in the Altai republic will get 15 bottles of vodka each while local leaders pressure the federal government to pay its debts, the ITAR-Tass news agency said.
There's MUCH more craftmanship and discernment that goes into the production of beer than vodka (which is basically just watery ethanol). If Bond was really about 'finer things' he'd be a beer or wine man. The Bond of the novels enjoyed a stiff drink because he was a hard man and frankly an alcoholic. He also tended to smoke seventy cigarettes a day. Just look at the man who created him - Fleming died in his 50's of a heart attack (and Bond's habits were certainly patterned after Fleming's own). It was the films that - thanks to product placement - turned the character into a snob who only drinks 'finer' spirits (whatever the sponsors paid for, of course).
Frankly, I find the need to pattern one's purchases after sponsored products (like the Omega guy above) to be very silly. There are endless choices of nice things out there to enjoy - drinks, cars, watches, cigars, fragrances, guns, etc. One can live 'the Bond lifestyle' without buying what the marketers pay to have inserted in a film. Real sartorial snobs would turn their nose up at Bond for wearing a utility watch with a suit instead of a dress watch (the 1950's equivalent of wearing a Casio G-Shock with a tux).
(which many fans of the films haven't associated with the character since he almost always goes for anything but beer to suit his finer tastes that rank above the everyman's drink)
Oh, come on, now. He's known for his vodka martinis. Vodka being the 'everyman's drink' of a nation so poor that educators were paid in vodka when they couldn't afford to pay the workers in cash:
Frankly, I find the need to pattern one's purchases after sponsored products (like the Omega guy above) to be very silly. There are endless choices of nice things out there to enjoy - drinks, cars, watches, cigars, fragrances, guns, etc. One can live 'the Bond lifestyle' without buying what the marketers pay to have inserted in a film. Real sartorial snobs would turn their nose up at Bond for wearing a utility watch with a suit instead of a dress watch (the 1950's equivalent of wearing a Casio G-Shock with a tux).
Pretty sure that drinks mixed with vodka are served at more black tie parties than beers around my town. I am not saying the drink itself is truly so classed up, but that perception is certainly portrayed by the films with the numerous times Bond has had something other than beer while wearing a suit.
My speculation had to do with comments I have read on articles discussing the Heineken placement. Yes, the idea that mixed drinks with vodka, rum, whiskey, etc. in them are automatically more suitable for Bond over all beer is a misconception promoted by the films.
Point being, people have the idea that the fine tastes of Bond were satisfied with a vodka martini before and not with a common beer. Sure, those who know the books know a somewhat different Bond. Film Bond is associated with things that a mixologist would hand him and that concept is widely imprinted in the viewing masses, evidenced by comments left on numerous web articles, and serving as the spark for my comment!
Only appropriately, I offer both drink varieties in concluding my clarification: -{ {[]
(which many fans of the films haven't associated with the character since he almost always goes for an
ything but beer to suit his finer tastes that rank above the everyman's drink)
Oh, come on, now. He's known for his vodka martinis.
...
Frankly, I find the need to pattern one's purchases after sponsored products (like the Omega guy above) to be very silly. There are endless choices of nice things out there to enjoy - drinks, cars, watches, cigars, fragrances, guns, etc. One can live 'the Bond lifestyle' without buying what the marketers pay to have inserted in a film. Real sartorial snobs would turn their nose up at Bond for wearing a utility watch with a suit instead of a dress watch (the 1950's equivalent of wearing a Casio G-Shock with a tux).
There is hardly anything to ad to this, a worthy observation.
I would only point out, that if what Fleming wrote is anything to gauge Bond with, then it is good to note that statistically Bond is anything but a Martini drinker. His number one drink, by a wide margin is Whiskey (that is if all spirits in that family of drinks count; whisky, whiskey, bourbon). Then comes champagne, then assorted cocktails, which include martinis, both vodka and gin. Also; Vesper is in its heart a Gin Martini; remember? 3 parts Gordons, one of vodka etc... Then comes beer, wine and other hard liquors like raki and ouzo.
This whole Vodka Martini thing is more related to the movies than to the books. -{
"I mean, she almost kills bond...with her ass."
-Mr Arlington Beech
I think this is one of the best posts I have ever seen. HILARIOUS.
It could only have been improved if Bond was getting sponsorship from Carlsberg Special Brew, or Thunderbird wine…
Daniel Craig has defended James Bond's new partnership with Dutch beer company Heineken, calling it "an unfortunate" but necessary part of making a film on this large a scale.
"We have relationships with a number of companies so that we can make this movie. The simple fact is, without them, we couldn't do it. It's unfortunate but that is how it is."
"This movie costs a lot of money to make, it costs nearly as much again to promote, so we go where we can.
"The great thing is that Bond is a drinker, he always has been, it's part of who he is, rightly or wrongly, you can make your own judgement about it. Having a beer is no bad thing, in the movie it just happens to be Heineken.
"There's a big furore about it, but it's not what the movie is about, I promise you. We haven't sold out completely."
"It's my favourite choice of beer. I drink it every morning - doesn't everybody?"
I'm glad to read D Craig is still working on the script ( he did such a good job on QOS )
We’ve got a scene to shoot on Sunday, and it’s great, it’s written really well, but Sam and I are going to sit down with it this week, jig with it, get it right, because Sam doesn’t like to miss a trick, and that’s very reassuring.”
"I've been informed that there ARE a couple of QAnon supporters who are fairly regular posters in AJB."
I'm glad to read D Craig is still working on the script ( he did such a good job on QOS )
We’ve got a scene to shoot on Sunday, and it’s great, it’s written really well, but Sam and I are going to sit down with it this week, jig with it, get it right, because Sam doesn’t like to miss a trick, and that’s very reassuring.”
)
Well I thought he and the director (like many stars and director's) go over a script together to mould it to the actor best, which is why the actor is allowed permission to write edits with the director. I always figured that Craig had a small hand in the final delivery of his lines in some way for Casino Royale and Quantum of Solace, but with QoS he noted he basically had to write when he wasn't a writer.
Thunderbird 2East of Cardiff, Wales.Posts: 2,777MI6 Agent
...."The great thing is that Bond is a drinker, he always has been, it's part of who he is, rightly or wrongly, you can make your own judgement about it. Having a beer is no bad thing, in the movie it just happens to be Heineken.
"There's a big furore about it, but it's not what the movie is about, I promise you. We haven't sold out completely."
"It's my favourite choice of beer. I drink it every morning - doesn't everybody?".....
Thats good enough for me! (Esp the bit in bold)
This is Thunderbird 2, how can I be of assistance?
Although if it is not important, you'd wonder why they have to bring out the Star of the film to calm some
angry fans. ) ( could be a game there ) . Roll on him changing to the mighty Buckfast )
"I've been informed that there ARE a couple of QAnon supporters who are fairly regular posters in AJB."
I'm glad to read D Craig is still working on the script ( he did such a good job on QOS )
We’ve got a scene to shoot on Sunday, and it’s great, it’s written really well, but Sam and I are going to sit down with it this week, jig with it, get it right, because Sam doesn’t like to miss a trick, and that’s very reassuring.”
Don't worry, if SKYFALL turns out to be rubbish it'll be someone else's fault.
Mr S Connery has spent a career blaming producers, directors and writers for his films turning out to be disasters, most of which, due to his clout, he's had a hand in...
Comments
Bond drank copious amounts of German beer in OHMSS (novel). Of course, he drank copious amounts of everything in OMSS. Amazing he could stand let alone take on Blofeld.
Indeed but remember, it was the 50s/60s. They had the three martini lunch back then. I don't know about you but I wouldn't be going back to work after that lunch! However now its cocktail hour! Cheers!
Grolsch is Dutch.
How James Bond helped to pioneer the art of product placement
http://www.scotsman.com/news/how-james-bond-helped-to-pioneer-the-art-of-product-placement-1-2222555
I had also not seen it before. Eva Green looks lovely but the rest is pretty poor. Here is one I have seen before, and for a more effective promotion you need the main man himself and this advert for Sony HD is rather more impressive.
Sony - Bond in Hi-Definition
http://www.youtube.com/watch?v=pHBrbumr-Hc&feature=related
That is actually quite beautiful. Incredible lighting and an oddly clear depiction of Craig's Bond in the grit and rough but still a charmer when they zoom on his eyes. I don't think they could make a Heineken ad that nice though. Beer just is hard to imagine in a significant role in Bond films...
He mentions a few liquor brands in Casino Royale, too. Perhaps this is just big because it is both beer (which many fans of the films haven't associated with the character since he almost always goes for anything but beer to suit his finer tastes that rank above the everyman's drink) and because it is an inclusion of the Heineken partnership into Bond directly, rather than alongside it or subtlety placed for notice in the film.
Smirnoff has been a longtime partner as well on the side, but I imagine if it were reported that they were buying a brand mention in the film, there would be similar shock.
As mentioned elsewhere Grolsch, like Heineken is Dutch…
… and besides in 2012 Germany and the UK work fairly closely together in the intelligence biz.
Also I know he had a Ford Mondeo hire car in CR, but to say all other cars are from Ford? The whole chase scene at the start of QOS, … Bond's Aston DBS getting chased by numerous Alfa Romeo 159s and a Land Rover, not a Ford in sight…
I do agree though Napoleon, for my money Bond would go for a real ale… maybe a decent Samuel Smith's or Brakspears IPA drinker
{[] CHEERS
Oscar Wilde
Ford, Aston Martin, Jaguar, Volvo, and Land Rover vehicles were all under Ford Motor Company at the time of the film, making them all known to be Ford product placement vehicles, even if they weren't all from the Ford brand.
The chase scene at the front of QOS, VERY Alfa Romeo heavy, disproves what he alluded to.
Oscar Wilde
I said Grolsh was German sounding.
Roger Moore 1927-2017
Rolex and Seiko have also been 'synonymous' with Bond in the past. The marketers must LOVE people like you. Proof that product placement works, I guess. Omega is only 'synonymous' with Bond right now because Omega's ponying up the cash to have the brand inserted into the films. Fleming's Bond certainly never wore one. Did you also trade in your Aston Martin for a BMW back in 1995 only to switch back to Aston when Craig took over?
As for Bond swilling beer in the new film, I couldn't care less. Bond occasionally drinks beer in the books (as has been mentioned).
Oh, come on, now. He's known for his vodka martinis. Vodka being the 'everyman's drink' of a nation so poor that educators were paid in vodka when they couldn't afford to pay the workers in cash:
AP Online
09-22-1998
MOSCOW (AP) _ Teachers in central Russia will be receiving their monthly salaries in vodka because the government's coffers are empty, a news agency reported today.
The 8,000 educators in the Altai republic will get 15 bottles of vodka each while local leaders pressure the federal government to pay its debts, the ITAR-Tass news agency said.
There's MUCH more craftmanship and discernment that goes into the production of beer than vodka (which is basically just watery ethanol). If Bond was really about 'finer things' he'd be a beer or wine man. The Bond of the novels enjoyed a stiff drink because he was a hard man and frankly an alcoholic. He also tended to smoke seventy cigarettes a day. Just look at the man who created him - Fleming died in his 50's of a heart attack (and Bond's habits were certainly patterned after Fleming's own). It was the films that - thanks to product placement - turned the character into a snob who only drinks 'finer' spirits (whatever the sponsors paid for, of course).
Frankly, I find the need to pattern one's purchases after sponsored products (like the Omega guy above) to be very silly. There are endless choices of nice things out there to enjoy - drinks, cars, watches, cigars, fragrances, guns, etc. One can live 'the Bond lifestyle' without buying what the marketers pay to have inserted in a film. Real sartorial snobs would turn their nose up at Bond for wearing a utility watch with a suit instead of a dress watch (the 1950's equivalent of wearing a Casio G-Shock with a tux).
Pretty sure that drinks mixed with vodka are served at more black tie parties than beers around my town. I am not saying the drink itself is truly so classed up, but that perception is certainly portrayed by the films with the numerous times Bond has had something other than beer while wearing a suit.
My speculation had to do with comments I have read on articles discussing the Heineken placement. Yes, the idea that mixed drinks with vodka, rum, whiskey, etc. in them are automatically more suitable for Bond over all beer is a misconception promoted by the films.
Point being, people have the idea that the fine tastes of Bond were satisfied with a vodka martini before and not with a common beer. Sure, those who know the books know a somewhat different Bond. Film Bond is associated with things that a mixologist would hand him and that concept is widely imprinted in the viewing masses, evidenced by comments left on numerous web articles, and serving as the spark for my comment!
Only appropriately, I offer both drink varieties in concluding my clarification: -{ {[]
http://screenmusings.org/QuantumOfSolace/pages/QoS_1725.htm
There is hardly anything to ad to this, a worthy observation.
I would only point out, that if what Fleming wrote is anything to gauge Bond with, then it is good to note that statistically Bond is anything but a Martini drinker. His number one drink, by a wide margin is Whiskey (that is if all spirits in that family of drinks count; whisky, whiskey, bourbon). Then comes champagne, then assorted cocktails, which include martinis, both vodka and gin. Also; Vesper is in its heart a Gin Martini; remember? 3 parts Gordons, one of vodka etc... Then comes beer, wine and other hard liquors like raki and ouzo.
This whole Vodka Martini thing is more related to the movies than to the books. -{
-Mr Arlington Beech
a local park to drink it there.
It could only have been improved if Bond was getting sponsorship from Carlsberg Special Brew, or Thunderbird wine…
{[]
Oscar Wilde
Quantum of Solace - Heineken Ad
http://screenmusings.org/QuantumOfSolace/pages/QoS_1725.htm
http://screenmusings.org/QuantumOfSolace/pages/QoS_1733.htm
http://www.youtube.com/watch?v=a3jgZWBE5wI
Lemonade!!
http://www.youtube.com/watch?v=VDv750OoYdg
Round the corner.......
http://www.youtube.com/watch?v=w24Xd8fVlTU
Vive le droit à la libre expression! Je suis Charlie!
www.helpforheroes.org.uk
www.cancerresearchuk.org
"We have relationships with a number of companies so that we can make this movie. The simple fact is, without them, we couldn't do it. It's unfortunate but that is how it is."
"This movie costs a lot of money to make, it costs nearly as much again to promote, so we go where we can.
"The great thing is that Bond is a drinker, he always has been, it's part of who he is, rightly or wrongly, you can make your own judgement about it. Having a beer is no bad thing, in the movie it just happens to be Heineken.
"There's a big furore about it, but it's not what the movie is about, I promise you. We haven't sold out completely."
"It's my favourite choice of beer. I drink it every morning - doesn't everybody?"
The FULL article
Daniel Craig Speaks From Set Of Skyfall
http://www.huffingtonpost.co.uk/2012/04/16/daniel-craig-james-bond-skyfall_n_1429556.html?ref=uk
http://youtu.be/pRM8SBe_4e4
ad from 1998
Well I thought he and the director (like many stars and director's) go over a script together to mould it to the actor best, which is why the actor is allowed permission to write edits with the director. I always figured that Craig had a small hand in the final delivery of his lines in some way for Casino Royale and Quantum of Solace, but with QoS he noted he basically had to write when he wasn't a writer.
Thats good enough for me! (Esp the bit in bold)
angry fans.
Love Craigy to death.
The conflict between the luvvey metro-sexual gym rat and the real-life northerner that's trying to get out.
Don't worry, if SKYFALL turns out to be rubbish it'll be someone else's fault.
Mr S Connery has spent a career blaming producers, directors and writers for his films turning out to be disasters, most of which, due to his clout, he's had a hand in...
Could it be catching?