Skyfall Product Placement

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  • TurnkeyTurnkey Posts: 31MI6 Agent
    Just watched crack the case ad, very cool. I guess the hunt will be on for what kind of ear muffs he was wearing.
  • MrZarebaMrZareba Krakow, PolandPosts: 1,775MI6 Agent
    I like Bond's hat :D It's not a classical Russian-type one, it's a more elegant version of it.
  • Mr BeechMr Beech Florida, USAPosts: 1,749MI6 Agent
    Moore Than wrote:
    Moore Than wrote:
    The Heineken 'Crack the Case' advert featuring Daniel Craig and Berenice Marlohe has now been released.

    Daniel Craig, Berenice Marlohe star in Heineken 'Skyfall' advert
    http://www.digitalspy.co.uk/movies/news/a407113/daniel-craig-berenice-marlohe-star-in-heineken-skyfall-advert.html

    The new Heineken advert featuring Daniel Craig and Berenice Marlohe is now available on You Tube.

    Heineken / Crack the Case
    http://www.youtube.com/watch?v=BbzZI38BZvg&sns=tw

    I think that is a great ad. Definitely more Bond and Casino Royale than Quantum of Solace. The elegant rush and escape in a luxurious setting. It was enjoyable.
  • The Domino EffectThe Domino Effect Posts: 3,631MI6 Agent
    I like the humour, the inclusion of Dr No and the cinematography. Heinekin do some great adverts and this is amongst their best I believe.
  • B549 WUUB549 WUU Posts: 145MI6 Agent
    Moore Than wrote:
    Bollinger has unveiled it's latest James Bond Special Edition ahead of Skyfall. The product, called 002 for 007, comprises a bottle of La Grande Annee 2002 housed in a gun silencer shaped gift box with a combination lock - opened using the code 007. 30,000 packages have been produced for sale worldwide, and the UK has no set allocation.

    The FULL article.
    BOLLINGER GETS PISTOL-SHAPED PACKAGING IN TIME FOR BOND MOVIE
    http://www.thedrinksbusiness.com/2012/09/bollinger-gets-pistol-shaped-packaging-in-time-for-bond-movie/


    bollinger-007-special-edition.png

    Hi

    I'm curious about this.

    Is this something you buy to consume or to keep in a cabinet and have as a display piece.?
  • Moore ThanMoore Than EnglandPosts: 3,173MI6 Agent
    B549 WUU wrote:
    Is this something you buy to consume or to keep in a cabinet and have as a display piece.?

    It's bought for consumption though you could keep it in a cabinet as a display piece for ten years and it should still be drinkable.

    From Bollinger to Heineken. Here is a still from the 'Crack the Case' advert.

    skyfall_heineken.jpg
    Moore Not Less 4371 posts (2002 - 2007) Moore Than (2012 - 2016)
  • YouknowthenameYouknowthename Carver Media GroupPosts: 500MI6 Agent
    B549 WUU wrote:
    Hi

    I'm curious about this.

    Is this something you buy to consume or to keep in a cabinet and have as a display piece.?

    At 30,000 units it won't be their best champagne, problably doesn't get better with the years. Collecting wise I'd keep it closed - the more people open theirs, the scarcer the closed ones will become.
  • LexiLexi LondonPosts: 3,000MI6 Agent
    B549 WUU wrote:
    Moore Than wrote:
    Bollinger has unveiled it's latest James Bond Special Edition ahead of Skyfall. The product, called 002 for 007, comprises a bottle of La Grande Annee 2002 housed in a gun silencer shaped gift box with a combination lock - opened using the code 007. 30,000 packages have been produced for sale worldwide, and the UK has no set allocation.

    The FULL article.
    BOLLINGER GETS PISTOL-SHAPED PACKAGING IN TIME FOR BOND MOVIE
    http://www.thedrinksbusiness.com/2012/09/bollinger-gets-pistol-shaped-packaging-in-time-for-bond-movie/


    bollinger-007-special-edition.png

    Hi

    I'm curious about this.

    Is this something you buy to consume or to keep in a cabinet and have as a display piece.?

    My word, is there nothing that can't be branded with 007!

    Just like the new cologne...to me its just a bit tacky {:)

    I mean you're never going to see Bond actually drink this, or use the cologne...
    Much prefer to collect the real thing, rather than this branded one....which means you'll be paying for the logo, rather than the contents :s
    She's worth whatever chaos she brings to the table and you know it. ~ Mark Anthony
  • ppw3o6rppw3o6r Great BritainPosts: 2,271MI6 Agent
    Lexi wrote:
    B549 WUU wrote:
    Moore Than wrote:
    Bollinger has unveiled it's latest James Bond Special Edition ahead of Skyfall. The product, called 002 for 007, comprises a bottle of La Grande Annee 2002 housed in a gun silencer shaped gift box with a combination lock - opened using the code 007. 30,000 packages have been produced for sale worldwide, and the UK has no set allocation.

    The FULL article.
    BOLLINGER GETS PISTOL-SHAPED PACKAGING IN TIME FOR BOND MOVIE
    http://www.thedrinksbusiness.com/2012/09/bollinger-gets-pistol-shaped-packaging-in-time-for-bond-movie/


    bollinger-007-special-edition.png

    Hi

    I'm curious about this.

    Is this something you buy to consume or to keep in a cabinet and have as a display piece.?

    My word, is there nothing that can't be branded with 007!

    Just like the new cologne...to me its just a bit tacky {:)

    I mean you're never going to see Bond actually drink this, or use the cologne...
    Much prefer to collect the real thing, rather than this branded one....which means you'll be paying for the logo, rather than the contents :s

    Thank you Lexi, for me some of this is ruining the 50th Anniversary. Bond over the years has been a pretty exclusive niche brand with product placement being fairly high end but more discreet. Microjiff summed this up nicely on his comments of the official one sheet design. Quite frankly you may as well add a "For Sale" sign to the top of DC's head! I'm waiting for a 007 appearance in the next Andrex or Kitecat advert with Minime as Ernst S-B. :#
  • LexiLexi LondonPosts: 3,000MI6 Agent
    ppw3o6r wrote:

    Thank you Lexi, for me some of this is ruining the 50th Anniversary. Bond over the years has been a pretty exclusive niche brand with product placement being fairly high end but more discreet. Microjiff summed this up nicely on his comments of the official one sheet design. Quite frankly you may as well add a "For Sale" sign to the top of DC's head! I'm waiting for a 007 appearance in the next Andrex or Kitecat advert with Minime as Ernst S-B. :#

    :)) :))

    Can you imagine.... a Bondesque Andrex add, with Bond saving a girl who was about to use some inferior toilet roll, then looks at camera, straightens his cuff, and then say's "....don't settle for less... love your bum!" :))

    Give it time.... :D
    She's worth whatever chaos she brings to the table and you know it. ~ Mark Anthony
  • ppw3o6rppw3o6r Great BritainPosts: 2,271MI6 Agent
    Lexi wrote:
    ppw3o6r wrote:

    Thank you Lexi, for me some of this is ruining the 50th Anniversary. Bond over the years has been a pretty exclusive niche brand with product placement being fairly high end but more discreet. Microjiff summed this up nicely on his comments of the official one sheet design. Quite frankly you may as well add a "For Sale" sign to the top of DC's head! I'm waiting for a 007 appearance in the next Andrex or Kitecat advert with Minime as Ernst S-B. :#

    :)) :))

    Can you imagine.... a Bondesque Andrex add, with Bond saving a girl who was about to use some inferior toilet roll, then looks at camera, straightens his cuff, and then say's "....don't settle for less... love your bum!" :))

    Give it time.... :D

    Well if "The Originals" at EON Marketing who come up with these campaigns are reading this? (you know who you are) then expect to see your concept on a small or large screen in the not too distant future. Going back to 1995 Desmond did a similar "taking the p" out of himself commercial in the US & played it for laughs much like Sir Rog' reprising his role complete with ski suit for a Christmas M&S campaign a couple of years back, both of which Cubby who was a showman at heart I think would have approved. I'm not sure what he'd think of this current mess! Maybe I'm just getting old but in the world of 007 less is Moore...lol :)
  • B549 WUUB549 WUU Posts: 145MI6 Agent
    B549 WUU wrote:
    Moore Than wrote:
    Bollinger has unveiled it's latest James Bond Special Edition ahead of Skyfall. The product, called 002 for 007, comprises a bottle of La Grande Annee 2002 housed in a gun silencer shaped gift box with a combination lock - opened using the code 007. 30,000 packages have been produced for sale worldwide, and the UK has no set allocation.

    The FULL article.
    BOLLINGER GETS PISTOL-SHAPED PACKAGING IN TIME FOR BOND MOVIE
    http://www.thedrinksbusiness.com/2012/09/bollinger-gets-pistol-shaped-packaging-in-time-for-bond-movie/


    bollinger-007-special-edition.png

    Hi

    I'm curious about this.

    Is this something you buy to consume or to keep in a cabinet and have as a display piece.?

    Thanks for the replies. I think the non 007 branded bottle sells for £85 in Harrods. It's being advertised as a gift pack so I wonder if there would be something extra like champagne flutes for example or just fancy packaging.
  • ThunderpussyThunderpussy Behind you !Posts: 63,792MI6 Agent
    £85, do you know how many cans of Heineken I could get for that. :))
    "I've been informed that there ARE a couple of QAnon supporters who are fairly regular posters in AJB."
  • casino_royalecasino_royale Posts: 202MI6 Agent
    The Skyfall Heineken tv commmercial is on the Dutch television now and the commercial is even longer then the one that can be found on the Internet. I think it is a great commercial, directed by Matthijs van Heijningen jr.; the Dutch director who directed the movie The Thing, the prequel.
  • casino_royalecasino_royale Posts: 202MI6 Agent
    Here is the longer Heineken Skyfall version link: http://www.youtube.com/watch?v=zuwN3pwpBUc

    29 seconds longer!
  • 00730073 COPPosts: 1,024MI6 Agent
    Who is that artist and what is that song.

    I-like-it-allllot.....
    "I mean, she almost kills bond...with her ass."
    -Mr Arlington Beech
  • Moore ThanMoore Than EnglandPosts: 3,173MI6 Agent
    0073 wrote:
    Who is that artist and what is that song.

    I-like-it-allllot.....

    Here you go. Enjoy.

    Gin Wigmore - Man Like That
    http://www.youtube.com/watch?v=is6AFxPkTAA
    Moore Not Less 4371 posts (2002 - 2007) Moore Than (2012 - 2016)
  • superdaddysuperdaddy englandPosts: 917MI6 Agent
    Love it.
  • LexiLexi LondonPosts: 3,000MI6 Agent
    Here is the longer Heineken Skyfall version link: http://www.youtube.com/watch?v=zuwN3pwpBUc

    29 seconds longer!

    I can't deny that this is a really cool advert... it is. But I can't help but be saddened at the same time... I mean since when did Bond drink Heineken?? :#

    I know that this was disclosed a while ago, but to make an advert like this... with Bond prominently featuring in it... I can't help but think the franchise has sold out, big time...(and I'm kinda surprised DC agreed, unless it was in his contract??) I mean if this was an advert for vodka, or Omega I could understand. But beer... oh dear...what's next... head and shoulders???
    She's worth whatever chaos she brings to the table and you know it. ~ Mark Anthony
  • Moore ThanMoore Than EnglandPosts: 3,173MI6 Agent
    Lexi wrote:
    I can't deny that this is a really cool advert... it is. But I can't help but be saddened at the same time... I mean since when did Bond drink Heineken?? :#

    I know that this was disclosed a while ago, but to make an advert like this... with Bond prominently featuring in it... I can't help but think the franchise has sold out, big time...(and I'm kinda surprised DC agreed, unless it was in his contract??) I mean if this was an advert for vodka, or Omega I could understand. But beer... oh dear...what's next... head and shoulders???

    You may find this of interest. Daniel Craig spoke about the Heineken deal from the set of Skyfall in April when all the furore broke out. He defended the deal and said it was his favourite choice of beer.

    Daniel Craig Speaks From Set Of Skyfall
    http://www.huffingtonpost.co.uk/2012/04/16/daniel-craig-james-bond-skyfall_n_1429556.html?ref=uk
    Moore Not Less 4371 posts (2002 - 2007) Moore Than (2012 - 2016)
  • LexiLexi LondonPosts: 3,000MI6 Agent
    Moore Than wrote:
    Lexi wrote:
    I can't deny that this is a really cool advert... it is. But I can't help but be saddened at the same time... I mean since when did Bond drink Heineken?? :#

    I know that this was disclosed a while ago, but to make an advert like this... with Bond prominently featuring in it... I can't help but think the franchise has sold out, big time...(and I'm kinda surprised DC agreed, unless it was in his contract??) I mean if this was an advert for vodka, or Omega I could understand. But beer... oh dear...what's next... head and shoulders???

    You may find this of interest. Daniel Craig spoke about the Heineken deal from the set of Skyfall in April when all the furore broke out. He defended the deal and said it was his favourite choice of beer.

    Daniel Craig Speaks From Set Of Skyfall
    http://www.huffingtonpost.co.uk/2012/04/16/daniel-craig-james-bond-skyfall_n_1429556.html?ref=uk


    Thanks for that, but all it means is; yes they have (sold out) and he can't stand the stuff... :))
    She's worth whatever chaos she brings to the table and you know it. ~ Mark Anthony
  • PeppermillPeppermill DelftPosts: 2,860MI6 Agent
    Bond drinks beer in the novels and I never heard any complains about that. Bond drinks beer in QoS with Felix, no complains about that either. Gordon's is named in CR and Gordon's isn't a great gin, never heard complains about that. Okay, the Vesper quote is an exact copy of the one in the book going so far as to asume that the bar carries Kila Linet, a drink that has been discontinued for a long time. Product placement has been prevalent in 007 films since the beginning. Just look at Dr No where it is still not as in your face as say a movie like Moonraker (anyone wants a 7Up, a Seiko or a flight with a certain airline?) but it was still there. A Perrier truck being destroyed by Bond in a tank in Goldeneye with the truck filling the entire screen for all of us to see before Bond crashes true it is also quite obvious. "Rolex?" "Omega!" Bond drinking Smirnoff Red in Tomorrow Never Dies is just as cheap an example of product placement as Bond ordering a Heineken. Smirnoff Red is one of the cheapest vodka's around. Nothing exclusive about that, but still, I heard no complains at the time. So why is everyone complaining about the Heineken tie-in?

    Unless Bond orders his Heineken, turns to the camera, holds up the bottle for all of us to see and says: "I only drink Heineken, the best and most exclusive beer in the world. Do like 007 does and get one tonight at the bar during the intermission" I don't think it is any different from most of the other tie-ins by a big company.
    1. Ohmss 2. Frwl 3. Op 4. Tswlm 5. Tld 6. Ge 7. Yolt 8. Lald 9. Cr 10. Ltk 11. Dn 12. Gf 13. Qos 14. Mr 15. Tmwtgg 16. Fyeo 17. Twine 18. Sf 19. Tb 20 Tnd 21. Spectre 22 Daf 23. Avtak 24. Dad
  • Mr BeechMr Beech Florida, USAPosts: 1,749MI6 Agent
    edited September 2012
    Craig may or may not care for Heineken or the deal. We don't know. We do know, that he would back it no matter what at this point, though. That's part of his job now that they've signed the deals.
  • Moore ThanMoore Than EnglandPosts: 3,173MI6 Agent
    Lexi wrote:
    Thanks for that, but all it means is; yes they have (sold out) and he can't stand the stuff... :))

    Well, he doesn't speak, or drink Heineken in the ad so it's not a complete sell out. :D

    It's the way things are and we just have to hope it's not blatant (in Skyfall), that's when it bothers me. So lets wait and see what happens. If Bond were offered and accepted a Heineken without it being mentioned by name then that would be reasonable.
    Moore Not Less 4371 posts (2002 - 2007) Moore Than (2012 - 2016)
  • LexiLexi LondonPosts: 3,000MI6 Agent
    Peppermill wrote:
    Bond drinks beer in the novels and I never heard any complains about that. Bond drinks beer in QoS with Felix, no complains about that either. Gordon's is named in CR and Gordon's isn't a great gin, never heard complains about that. Okay, the Vesper quote is an exact copy of the one in the book going so far as to asume that the bar carries Kila Linet, a drink that has been discontinued for a long time.

    Actually it's Kina Lillet, and it's not discontinued... I have a bottle of it!
    Peppermill wrote:
    Product placement has been prevalent in 007 films since the beginning. Just look at Dr No where it is still not as in your face as say a movie like Moonraker (anyone wants a 7Up, a Seiko or a flight with a certain airline?) but it was still there. A Perrier truck being destroyed by Bond in a tank in Goldeneye with the truck filling the entire screen for all of us to see before Bond crashes true it is also quite obvious. "Rolex?" "Omega!" Bond drinking Smirnoff Red in Tomorrow Never Dies is just as cheap an example of product placement as Bond ordering a Heineken. Smirnoff Red is one of the cheapest vodka's around. Nothing exclusive about that, but still, I heard no complains at the time. So why is everyone complaining about the Heineken tie-in?

    I totally agree that brands have been linked with Bond movies for a long time, but you never saw Rog, or Pierce doing a commercial advertising the latest product that was being showcased in the film.
    Peppermill wrote:
    Unless Bond orders his Heineken, turns to the camera, holds up the bottle for all of us to see and says: "I only drink Heineken, the best and most exclusive beer in the world. Do like 007 does and get one tonight at the bar during the intermission" I don't think it is any different from most of the other tie-ins by a big company.

    Well, for me, with this commercial, and the explanation he gives in the Moore Than link, he pretty much does...(although I believe with tongue placed firmly in cheek) but some will take it as gospel.

    I guess it's all the other stuff I've been seeing too... the branded 007 champagne, cologne, body wash... :s It just seems cheap, and somehow lowers the core brands that Bond has been linked with, mainly Aston Martin, Vodka, Omega/Rolex and Bollinger
    (And by the way, I hated the line in CR... where Vesper asks if the watch is Rolex - but it was one line... not this parade of other brands....)
    She's worth whatever chaos she brings to the table and you know it. ~ Mark Anthony
  • PeppermillPeppermill DelftPosts: 2,860MI6 Agent
    Sorry for the spelling error, I hope I won't be lifted off my bed tonight by the spelling police. I remember reading somewhere that they changed the recipe and with that the name to Lillet Blanc, but I might have misunderstood. Thanks for the correction, Ill start looking for a bottle tomorrow :).
    I totally agree that brands have been linked with Bond movies for a long time, but you never saw Rog, or Pierce doing a commercial advertising the latest product that was being showcased in the film.

    Are you sure?
    1997 http://www.youtube.com/watch?v=gN1DXQU-m3w&feature=player_detailpage
    1. Ohmss 2. Frwl 3. Op 4. Tswlm 5. Tld 6. Ge 7. Yolt 8. Lald 9. Cr 10. Ltk 11. Dn 12. Gf 13. Qos 14. Mr 15. Tmwtgg 16. Fyeo 17. Twine 18. Sf 19. Tb 20 Tnd 21. Spectre 22 Daf 23. Avtak 24. Dad
  • JBT0077JBT0077 GermanyPosts: 236MI6 Agent
    Kinna lillet is discontinued since 1987.
    I bet you have a bottle lillet blanc.
  • PeppermillPeppermill DelftPosts: 2,860MI6 Agent
    However, I always wondered how something like the PhilipShave got into DAD. Did Philips write to EON and said "Could you give Bond a beard so we can market our new electric razor" or did EON contacted Philips "007 will have a beard in the next movie, how much will you pay us to have him shave it off with one of your devices"
    1. Ohmss 2. Frwl 3. Op 4. Tswlm 5. Tld 6. Ge 7. Yolt 8. Lald 9. Cr 10. Ltk 11. Dn 12. Gf 13. Qos 14. Mr 15. Tmwtgg 16. Fyeo 17. Twine 18. Sf 19. Tb 20 Tnd 21. Spectre 22 Daf 23. Avtak 24. Dad
  • PeppermillPeppermill DelftPosts: 2,860MI6 Agent
    I guess it's all the other stuff I've been seeing too... the branded 007 champagne, cologne, body wash... It just seems cheap, and somehow lowers the core brands that Bond has been linked with, mainly Aston Martin, Vodka, Omega/Rolex and Bollinger

    Well, branded 007 products have been around for a long time as well. Just look at what they did with Thunderball in 1965. 007 swimshorts, shirts, bathrobes and even an aftershave! BMW did it in the 1990's, paying more to get their brand in the movie so Q could introduce the Z3 with all the gadgets that were never used in Goldeneye. They used the DB5 to remind us all that this is still James Bond, but after that they didn't mind accepting the big bucks from a major (not British like Aston Martin or Lotus) company.

    I would never buy a cologne called James Bond 007, give me my Chanel Pour Monsieur any day of the week (or one of my other scents for that matter) but for some people this is a fun (and cheap) product to buy or give away as a present.
    1. Ohmss 2. Frwl 3. Op 4. Tswlm 5. Tld 6. Ge 7. Yolt 8. Lald 9. Cr 10. Ltk 11. Dn 12. Gf 13. Qos 14. Mr 15. Tmwtgg 16. Fyeo 17. Twine 18. Sf 19. Tb 20 Tnd 21. Spectre 22 Daf 23. Avtak 24. Dad
  • Mr BeechMr Beech Florida, USAPosts: 1,749MI6 Agent
    As I was informed here, vodka is a pretty cheap liquor to make, right? Making it a somewhat ironic symbol of Bond's rich tastes in mixed drinks. We'd like to think his vodka endorsements are of higher stature than his Heineken endorsements, and my guess is that it comes from how they are served and where.

    He is unlikely to order beer in a tux, but a vodka martini would be a-okay.
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